Privacy policy

Privacy Policy


Last updated: October 25, 2026


Herbal Hollow Co operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Herbal Hollow Co is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.


Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.


Personal Information We Collect or Process


When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:


Contact details including your name, address, billing address, shipping address, phone number, and email address.


Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.


Account information including your username, password, security questions, preferences and settings.


Rewards and loyalty program information including your name, email address, points balance, rewards activity, qualifying purchases, available store credit, redeemed rewards, and gift card information. Our rewards program is powered by Smile.io, which processes customer information on our behalf to administer the program, track qualifying purchases and reward-point activity, display rewards information, and support loyalty program features. Depending on how you interact with our store and rewards program, Smile.io may also process related account, device, browsing, and usage information. For more information, please review the Smile.io Privacy Policy.


Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.


Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.


Device information including information about your device, browser, or network connection, your IP address, geolocation information where available, and other unique identifiers.


Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services. We and our third-party service providers, including Google Analytics, the Meta Pixel, the TikTok Pixel, Smile.io, and GSC Countdown Timer Bar, may collect or process information about your interactions with our website through cookies, pixels, app integrations, and similar technologies. Depending on the service and its permissions, this information may include pages visited, products viewed, links clicked, time spent on pages, purchases, browser type, device information, IP address, geolocation information, order history, language or regional preferences (locales), and other interactions with the Services.


GSC Countdown Timer Bar is a third-party Shopify application that helps us display countdown timers and promotional messaging in our online store. Based on its Shopify application permissions, GSC Countdown Timer Bar can access customer device and activity data, including geolocation, IP address, browser and operating system information; order history for the preceding 60 days; and locale information. These permissions describe the information the application can access and do not necessarily mean that all such information is collected, stored, or used for every interaction.


Personal Information Sources


We may collect personal information from the following sources:


  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.


How We Use Your Personal Information


Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:


Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.


Our third-party applications may process information as necessary to provide their respective features. For example, Smile.io processes information to administer our rewards program and support loyalty features. GSC Countdown Timer Bar provides countdown timers and promotional messaging in our online store and may access information made available through its application permissions.


Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.


We use Google Analytics to better understand how visitors use our website and improve the Services. We use the Meta Pixel to measure the effectiveness of our advertising campaigns, understand customer interactions with our website, and provide personalized advertisements on Meta platforms, including Facebook and Instagram. We also use the TikTok Pixel to measure the effectiveness of our advertising campaigns, analyze website activity, and deliver more relevant advertisements on TikTok. These technologies may collect information about your activity on our website through cookies, pixels, and similar technologies.


Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.


Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.


Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.


How We Disclose Personal Information


In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:


Service providers and vendors. We disclose personal information to Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, customer support, cloud storage, fulfillment and shipping, data analytics, and loyalty and rewards program management.


For example, we use Smile.io to provide and manage our customer rewards program. In connection with providing these services, Smile.io may process information such as your name, email address, rewards account information, purchase and reward-point activity, gift card and store credit information, browsing behavior, IP address, browser and operating system information, cookies and other device identifiers, and website interactions necessary to operate and support the rewards program. Smile.io’s processing of this information is subject to its own privacy practices and applicable agreements.


We also use GSC Countdown Timer Bar, a third-party Shopify application provided by Getwebcraft Limited (GetSiteControl), to display countdown timers and promotional messaging in our online store. Based on the application’s permissions, it can access customer device and activity data, including geolocation, IP address, browser and operating system information; order history for the preceding 60 days; and locale information. The application may access information associated with our store and its customers in connection with its functionality. The information actually collected, processed, or retained depends on the application’s features and data practices. For more information, please review the GetSiteControl Privacy Policy.


Business and marketing partners. We may disclose personal information to business and marketing partners to provide marketing services, analyze website activity, measure advertising performance, and deliver relevant advertisements.


We use Shopify to operate our online store and support certain personalized advertising features. We also use Google Analytics to understand how visitors use our website, the Meta Pixel to measure advertising effectiveness and support personalized advertising on Facebook and Instagram, and the TikTok Pixel to analyze website activity, measure advertising performance, and deliver relevant advertisements on TikTok.


These services may collect or receive information about your interactions with our website, including pages visited, products viewed, purchases, device information, IP address, and other online activity, through cookies, pixels, and similar technologies.


For more information about how these providers handle personal information, please review their respective privacy policies:


  • Shopify: https://www.shopify.com/legal/privacy
  • Google: https://policies.google.com/privacy
  • Meta (Facebook and Instagram): https://www.facebook.com/privacy/policy/
  • TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en


These providers process information in accordance with their respective privacy policies and applicable agreements. Depending on where you reside, you may have the right to opt out of certain disclosures or processing of your personal information for targeted advertising.


Your Right to Opt Out of Targeted Advertising. Depending on where you live, you may have the right to opt out of the processing or disclosure of your personal information for targeted advertising. To exercise this right, please visit our Opt-Out page.



At your direction or with your consent. We may disclose information when you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.


Affiliates. We may disclose information with our affiliates or otherwise within our corporate group.


Legal and business transactions. We may disclose information in connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including to respond to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.


Relationship with Shopify


The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.


In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.


To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.


Third-Party Websites and Links


The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.


Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.


Children’s Data


The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.


As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.


Security and Retention of Your Information


Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.


How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.


Our third-party service providers may also retain information in accordance with their own retention policies and applicable agreements. We do not represent that every third-party application retains information for the same period or that information accessible through an application’s permissions is necessarily stored by that application.


Your Rights and Choices


Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.


Right to Access / Know. You may have a right to request access to personal information that we hold about you.


Right to Delete. You may have a right to request that we delete personal information we maintain about you.


Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.


Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.


Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined in applicable privacy laws.


To exercise your applicable privacy rights, including your right to opt out of the sale or sharing of personal information or targeted advertising, please visit our Opt-Out page. You may also contact us at info@herbalhollowco.com for assistance. We will process your request in accordance with applicable privacy laws.


Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well.


To learn more about Global Privacy Control, you can visit Global Privacy Control. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.


Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.


You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit the Shopify Privacy Portal.


We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.


Complaints


If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.


International Transfers


Please note that we may transfer, store and process your personal information outside the country you live in. Our third-party service providers may also process information in other countries, depending on the services they provide and their data-processing arrangements.


If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.


Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to operate our website, remember your preferences, provide our rewards program, analyze website traffic, improve your shopping experience, and measure the effectiveness of our marketing.


Some of these technologies and services are provided by third parties, including Shopify, Google Analytics, the Meta Pixel, the TikTok Pixel, Smile.io, and GSC Countdown Timer Bar. Depending on the service and its functionality, these technologies may collect or process information such as your IP address, geolocation information, browser type, operating system, device information, pages viewed, products viewed, purchases, referral source, browsing behavior, cookies and other device identifiers, and interactions with our website.


Third-party applications may also have access to order history or locale information, such as language or regional settings, depending on their permissions and functionality.


Depending on the service and its functionality, these technologies may collect or process information such as your IP address, geolocation information, browser type, operating system, device information, pages viewed, products viewed, purchases, referral source, browsing behavior, cookies and other device identifiers, and interactions with our website.


For additional information about how these providers handle personal information, please review their privacy policies:


  • Shopify: https://www.shopify.com/legal/privacy
  • Google Analytics: https://policies.google.com/privacy
  • Meta Pixel: https://www.facebook.com/privacy/policy/
  • TikTok Pixel: https://www.tiktok.com/legal/page/us/privacy-policy/en
  • Smile.io: https://smile.io/privacy-policy
  • GSC Countdown Timer Bar (GetSiteControl): https://getsitecontrol.com/privacy/


Smile.io may process your name, email address, rewards account activity, purchase and reward-point information, gift card information, and store credit information to administer your rewards account and provide loyalty program features.


GSC Countdown Timer Bar has permission to access customer device and activity data, including geolocation, IP address, browser and operating system information; order history for the preceding 60 days; and locale information. These permissions describe the information the application can access and do not necessarily mean that all such information is collected, stored, or used for every interaction.


This information helps us operate our Services, administer our rewards program, understand how visitors use our website, improve website performance, personalize content and advertisements, measure the success of our advertising campaigns, and enhance your overall shopping experience.


Depending on your location, you may be asked to consent to the use of non-essential cookies and tracking technologies. You can also manage or disable cookies through your browser settings, although doing so may affect the functionality of certain features of the Services.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.


Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +1 408-728-6959 or email us at herbalhollowco@gmail.com or contact us at 5230 Rooster Drive, San Jose CA 95136, United States.